The NIFT MFM program is an option provided to students, under the umbrella the masters programs.
The course offers exposure to students in management, marketing, buying, merchandising (retail & export), retail operations, international marketing. Additionally International trade practices, project formulation & Entrepreneurship are also taught.
Students aspiring for a seat in this program, build a solid platform for those wishing to pursue careers in fashion marketing, fashion merchandising, retail & mall management, brand management, retail buying, global sourcing, product development, visual merchandising, export merchandising, management consulting, fashion education, retail technology, supply chain, customer relationship, digital marketing etc. in the sectors of apparel, lifestyle, accessories (watches, footwear, eyewear, jewelry), home furnishings and wellness.
Apart from the above, students also gain exposure through field visits & industry internships, in addition to taking up company sponsored graduation research projects with organizations of their choice to integrate the learning of previous semesters to solve problems.
The mammoth exposure of the program develops students to become all rounders with a blend of theory & practical knowledge, through outbound programs, leadership development, craft cluster initiatives & extra-curricular activities. All of which leads to inculcating the right attitude in them to enter the junior, middle management levels of any growing organization.
SCHEDULE OF WRITTEN EXAMINATION
Date of Test
January 21st 2018: All UG and PG Programmes
Test Test Timings
GAT 10.00 am to 01.00 pm
The weightage assigned to each test in the final merit list of the entrance examination
GENERAL ABILITY TEST (GAT)
This test will comprise of various sections as given below
1) Quantitative Ability 2) Communication Ability and English Comprehension 3) Analytical and Logical Ability 4) General Knowledge and Current Affairs 5) Case Study
THE EXAMINATION PROCESS
The selection process comprises written test - General Ability Test (GAT) followed by Group Discussion & Personal Interview (GD/PI) for shortlisted candidates of the written examination.
WRITTEN EXAMINATION STRUCTURE
GENERAL ABILITY TEST (GAT)
Short listed candidates from the written entrance examination are required to take the Situation test/Group Discussion (GD) / Interview as applicable (except B.FTech).
GROUP DISCUSSIONS AND PERSONAL INTERVIEWS (GD/PI)
Shortlisted candidates for Masters Programmes from the written entrance examination are required to undergo Case Study based Group Discussions (GD) & Personal Interview (PI).
GD would comprises 15 to 20 minutes of discussion on a case study assigned, on which a panel of experts will assess the candidates on various parameters including:-
1) Conceptual clarity 2) Knowledge of the topic assigned 3) Contribution made to the topic 4) Interpersonal skills 5) Ability to generate new ideas 6) Problem solving approach 7) Leadership qualities 8) Effective communication
Candidates shall be evaluated on the various parameters as listed below by a panel, in the Personal Interview: 1) Career orientation 2) Aptness for the course 3) Overall personal achievements in academics and co-curricular activities 4) Communication 5) General awareness and aptitude, creative and lateral thinking
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