Application Link: https://bit.ly/Apply_DJ_Academy

DJAD commenced in 2004 to a felt need in the country. The potential of offering design services within India and abroad expanded as India matured as an economic power. But there was a shortage of trained designers within the country. DJAD’s inception was to cater to this need in a small yet significant way.

The idea of starting a Design institute under the GKD Charity Trust was born under the aegis of Mr. Sanjay Jayavarthanavelu and PAR Kumar who visited NID, Ahmedabad. After having studied the facilities and observed the culture of design learning, the team held talks with the NID Executive Director for future collaboration.

DJ Academy of Design is situated in Coimbatore, which is an educational hub of the region catering to south Indian states Kerala, Tamil Nadu, Andhra Pradesh, and Karnataka. Coimbatore is home to 6 Universities, a large number of Engineering Colleges, Polytechnic Colleges, Arts & Science Colleges, Medical Colleges and top of the line schools.

Coimbatore is known as the Manchester of South India and some prefer to call it the Detroit of Tamil Nadu. Being the second-largest metropolis of the state, Coimbatore has a pleasant climate due to its proximity to thickly forested mountain ranges and the cool breeze blowing through the Palghat pass. With more than 25,000 small, medium and large industries, the city’s primary industries are engineering and textiles. The city also hosts jewelry and silk cotton industries.

Vision

To be a globally competitive design school second to none in the world.

Mission

To offer quality Design education which is relevant to the society, thoroughly professional and affordable.

Programmes offered at DJ Academy of Design

Industrial Design (B.Des & M.Des) - Industrial Design (IND) teaches students the design process with critical thinking, inclusive approach and human-cantered design methods to create well-conceived and relevant products and systems that make everyday tasks easier and more enjoyable to use. From developing ideas by sketching, drawing, model making and finally prototyping, the students are exposed to a wide range of materials and processes to enable them to produce high-quality products. Furthermore, students are involved in a wide range of product assignments covering simple products to complex and sophisticated products for the medical, transportation, furniture and daily house-hold product areas. Students need to undergo 5 to 6 projects during 4-years / 2-years stint, out of which few of the projects could be chosen from the design domains stated above based on their choice of specialisation.

Specializations offered

1. Product Design
2. Transportation Design
3. Furniture & Space Design
4. Jewellery Design
5. Ceramic & Glass Design
6. Toy & Game Design
7. Universal Design

Communication Design (B. Des & M. Des) - The Communication Design (CND) students learn creative as well as analytical approaches to designing a wide array of communication material ranging from the traditional books and posters, logos and branding collaterals to digital media such as websites, apps, and other interactive explorations. From media explorations, ideations of concepts to final print quality outputs are an inherent part of the learning process. The CND students can work in fields as diverse as publication, packaging, animation, film, photography as well as digital platforms and areas. Students need to undergo 5 to 6 projects during 4-years / 2-years stint, out of which few of the projects could be chosen from the design domains stated above based on their choice of specialisation.

Specializations offered

1. Graphic Design
2. Animation & Video Film Design
3. Photography Design
4. UI/UX Design
5. Digital Game Design
6. Immersive Media Design

User Experience Design (B.Des & M.Des) - User Experience Design is the process of enhancing the user satisfaction by designing and improving the usability, accessibility and desirability provided in the interaction of a person with a product or service to have a friendly interface. The program attempts to meaningful use of technology to create an interface for a futuristic way of living in a knowledge-driven world and provides domain knowledge with courses like usability testing, information architecture, application design, interface, and interaction design.

Animation & Film Making (B. Des) - The course deals with design of video and animation film making in a unique multi-disciplinary design environment where students would get to interact with product, graphic, video film and exhibition designers. The course emphasises on individual storytelling and film making – from script to screen – encouraging animation film designers to find their unique identity in the industry. Strong foundation in classical animation and stop-motion techniques with introduction to digital tools is imparted through the course. Students have the opportunity to closely interact with animation industry stalwarts through workshops and guest lectures.

Eligibility

Bachelor of Design (B. Des)

DJAD Undergraduate programme (4 years) is offered in Industrial Design (IND), Communication Design (CND), User Experience Design (UXD), Animation & Film Making (AFM).

• Admission for Undergraduate Programme is offered to students based on the scores obtained by them in 10+2 examinations (or equivalent) and on their performance in the DJAD Entrance Exam on Design (DEED 2023) and in the Personal Interview conducted by DJAD Coimbatore.
• In the DEED 2023 and in the Personal Interview, the design aptitude of applicants will be evaluated along with their skills in Sketching, Visualisation, Creativity, Sense of understanding & solving problems.
• The candidates must present a Work Portfolio (Portfolio of their work) to the panel of the selection jury during the Personal Interview. The portfolio could include any creative work done by the student (such as drawings, paintings, photographs, films/ videos made by the student, craftwork, project, models, etc.)
• Candidates who are to appear in the 10+2 examinations (or equivalent) in March / April of the year of admission can also register for admission.
• Appearance in Interview does not necessarily guarantee the admission.

Eligibility Criteria

Candidates should have passed 12th standard or its equivalent from any stream from any recognised State Board or Central Board like CBSE,ICSE etc. with an aggregate minimum of 50% marks. (OR)

Candidates should have passed a three year Diploma with 50% aggregate marks (After 10th Std) from any stream from an institution recognised by AICTE/State Govt.

Those who are appearing/appeared for these qualifying examinations before July of the year of admission to B.Des. can also apply. Age of the candidate should not be more than 22 years as on 31st July of the year of applying.

Contact 98430 73307 before applying if your qualification is not among the above mentioned details.

Master of Design (M. Des)

DJAD Postgraduate programme (2 years) is offered in Industrial Design (IND), Communication Design (CND), User Experience Design (UXD) streams.

• Admission for Postgraduate Programme is offered to students based on the scores obtained in their Undergraduation examination and on their performance in the DJAD Entrance Exam for Design 2025 (DEED 2025) and in the Personal Interview conducted by DJAD, Coimbatore.
• In the DEED 2025 and during Personal Interview, the design aptitude of applicants will be evaluated along with their skills in Sketching, Visualisation, Creativity, and Sense of understanding & solving problems.
• The candidates must present a Work Portfolio (Portfolio of their work) to the panel of the selection jury during the Personal interview. The portfolio could include any creative work done by the student (such as drawings, paintings, photographs, films/ videos made by the student, craftwork, project, models, etc.)
• Appearance in interview does not necessarily guarantee admission.

Eligibility Criteria

The candidate must possess at least one of the following minimum qualifications to be considered eligible for admission:

• Undergraduate program of minimum 3 years duration in any specialization with minimum 50% aggregate marks, After 10th, +2 system, from any university or institute recognised by law in india.
• Condition: Applicant must have passed/ have appeared for / be appearing for the Bachelor degree examinations before July of the Year of admission
• Full-time Diploma of minimum 4 years duration in Design / Fine Arts / Applied Arts / Architecture with minimum 50% aggregate marks, After 10th,+2 system, from any university or institute recognised by law in india.
• Condition: Applicants must have passed/have appeared for / be appearing for the Diploma examinations before July of the Year of admission.

Application Link: https://bit.ly/Apply_DJ_Academy